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Contact Richard at
512-899-0665
or by email at rc@rccwriting.com.

 

An RCC Writing Sampler

With over 20 years experience, I can save you time up front — and help you stay ahead of the competition. You’ll benefit from faster results, smoother projects, fewer revisions, and far more effective communications.

If you don’t see what you’re looking for, just drop me a note. I’m sure I can send you a sample that’s relevant to your needs.


 

IT White Papers

When teaching is the best way to sell

A successful white paper should have the right balance of the informational and promotional. Where this balance falls is always different, depending on each project’s marketing goals.

These white papers address a range of different marketing needs, but every one is written to both sell and inform by providing an accessible, lucid explanation of today’s complex enterprise technologies. 

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Case Studies

Asking the right questions

As a reporter for a California hi-tech magazine, I interviewed hundreds of technology leaders in dozens of vertical industries. I know how to ask the right questions and keep the conversation on a straight track that leads to solid  business benefits. 

At the same time, I always try to find a special slant to the story that makes for interesting reading. As a CEO once told me, you can never bore people into buying.

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Websites

Writing in three dimensions

As a former webmaster, I’ve written and fully coded a number of websites from the ground up and carefully maintained them through rapid company growth, changing business models and product introductions.

I’ve also written concise, powerful copy for dozens of other websites, encouraging an informed, highly interactive experience that drives increased leads and superior conversion rates.   

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Brochures

Creating a showcase for your company

Good writing always helps us to succeed. The quality, tone and style of every word that issues from your company — from an annual report to a newspaper coupon — creates the voice you need to reach your markets and keep your customers buying.

I approach every brochure project as a showcase for your company and for every member committed to its goals and vision. You and your customers deserve nothing less.  

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Data Sheets

Feeds and speeds, at a glance

A fast, accurate read is the very essence of a data sheet. A mass of complex information has to be arranged for skimming as well as drill-down for more granular understanding.

These data sheets use a variety of proven-effective strategies, including sidebars, bullets, benefits-oriented headlines and concise summaries. 

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Strategies

High-level thinking from the ground up

I’ve worked with global technology companies as well as scrappy little startups,  handling everything from product launches to press conferences to business cards.

That means I get the Big Picture in terms of marketing and communications, but I also have a solid, real-world understanding of what will work and what won’t. I can plan communications for five years out and budget from the ground up or from top down, depending on your needs and size.

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